Now more than ever, people are consuming consciously. We buy organic, unprocessed, humanely-raised, and cruelty-free. We want to know where our products come from and how they’re made. Most importantly, we realize that every purchase has an impact.
Lucky for us humans, manufacturers and suppliers are finally getting it. We now have access to thousands of healthy, responsibly-sourced products right in our own communities.
Unfortunately, that mindset hasn’t transformed the canine consumer industry. Not only are ethical, sustainable dog products hard to find, but dog food labels can be confusing—and downright misleading. All too often, even the most caring pup parents grab bargain brand food and treats without a thought to their implications.
The truth is, the mainstream dog food industry treats our dogs like the world’s garbage disposal and shows little regard for other animals, people, or the planet.
They start with the worst of the worst ingredients, from filthy, spoiled meat and produce to synthetic preservatives known to be toxic. And unless you really do your homework, you’d never know it. Everything is compressed into bite-sized bits that bear no resemblance to what’s really inside, and colorful packaging, ambiguous labels, and picture-perfect ads do a fantastic job of masking the ugly truth.
Even worse, where do you think those ingredients come from? For animal proteins, it’s most often factory farms, which, in addition to hosting unfathomable animal cruelty, collectively stand as one of the greatest threats to the environment in human history. And for plant-based ingredients, it’s expansive pesticide-filled fields all over the globe.
When dogs are fed trash and chemicals every day, is it any wonder that so many suffer from obesity and allergies? Or how about graver illnesses, like cancer and heart disease?
Our philosophy is simple: Dogs deserve better.
As bad as it is, we have the power to stop this deadly phenomenon dead in its tracks. Good is out there, and Conscious K9 can help you find it. You don’t have to spend hours scouring the web for credible information. You don’t have to shed tears over stories of sick dogs or rendering plants. All you have to do is have an open mind and trust that making an impact is far easier than you think.